The American Society of Golf Course Architects (ASGCA) and ASGCA Foundation will host a symposium on Nov. 28-29 promoting the benefits of investing in golf facilities – including adding Forward Tees – and detailing how these investments are directly linked to facility success. From Tees to Green: A Symposium on Forward Tees & Other High-ROI Ideas takes place at Pinehurst Resort (Pinehurst, North Carolina) and includes golf at Longleaf Golf & Family Club.
The symposium includes interactive presentations from industry leaders. Topics to be covered include:
Additionally, breakout sessions will be specifically designed for golf course owners/managers, operations/golf professionals, and superintendents.
Cost for the Symposium is $250 (hotel costs not included). Continuing Education Units (CEU) available from CMAA, GCSAA and PGA of America.
Wednesday, Nov. 28
Thursday, Nov. 29 – Education
After graduating from Wake Forest, Bill began his career working on construction crews for Pete Dye, ASGCA. He later formed a design partnership with Ben Crenshaw in 1985. Five factors influence Bill’s design style: the land, the course’s concept, the owner’s needs and desires, the clientele and his previous projects (so as to keep designs interesting and to avoid redundancy).
Over the past 30 years, Rees Jones has designed and redesigned more than 225 courses. He is also well-known for his redesign of courses in preparation for major championships, earning the nickname “The Open Doctor.” His remodeling skills have been applied to more than 15 U.S. Open venues, PGA courses and Ryder Cup sites.
Hunki Yun is part of the USGA’s newly formed Research, Science and Innovation group, which is focusing on advancing the game by studying areas such as pace of play, resource management, benchmarking, golfer behavior and golfer communication, and developing solutions based on technology, research and data.
Jeff Cowell is General Manager and Director of Golf at Longleaf Golf & Family Club. A graduate of Penn State University, Cowell has more than 20 years of experience in the golf industry, including time as GM and Director of Golf at Foxfire Resort and Golf Club, Jackson Springs, North Carolina. His management experience includes club management, retail merchandising, tournament operations and turfgrass management.
Arthur D. Little is a Principal (with Jann Leeming) at Little Consulting, providing consulting services to the golf industry, primarily relating to tee placements. He previously served as co-owner/manager at Province Lake Golf, Parsonsfield, Maine, where a golf course re-build included a new tee system to serve a wider spectrum of golfers. His work has been recognized in the USGA Museum.
Dan Van Horn is the President and Founder of U.S. Kids Golf, the leading golf organization in growing youth golf worldwide, impacting the development of more than one million young golfers since its founding in 1996. Today, U.S. Kids and U.S. Kids Golf Foundation also conducts over 1,500 youth golf tournaments a year, and operates the U.S. Kids Golf Coaches Institute, that has certified more than 1,300 top coaches around the world.
After 25 years of golfing with her husband and “not hitting the ball well enough to reach the green in regulation,” Lynn Baugher found research showing benefits of playing from shorter tees. With help of ASGCA members, the Baughers introduced the idea to Racho Murieta Country Club members. Additional tees have been installed, and Baugher is convincing members to play from tees where they are comfortable and can score.
Jann Leeming is a leading expert on U.S. women’s lifestyles and purchasing habits. A past CEO of About Women, Inc., Leeming spent 10 years as co-owner and operator of Province Lake Golf, an upscale, 18-hole golf facility in Parsonsfield, Maine. Today, Leeming is a full-time philanthropist who uses her marketing, accounting and management expertise in supporting organizations in the performing arts, education and the environment.
Damian Pascuzzo spent the first 21 years of his career working alongside, then partnering with, famed designer Robert Muir Graves. Today, Pascuzzo/Pate Golf Design produces award winning and financially successful projects in the U.S. and Japan. Damian is a strong advocate for alternative golf facilities that attract new players to the game and meet today’s changing lifestyles.
Jim earned a PhD in Hospitality for his research on member loyalty and attachment. In addition, Jim holds an MBA in Real Estate Development & Finance, a Bachelor’s of Science in Chemistry and a Turfgrass degree. After 17 years as CEO of Grey Oaks Country Club in Naples, Florida, Jim joined the Club Benchmarking Team in November, 2017.
John has designed and renovated more than 100 golf courses, including the Country Club of Charleston (South Carolina) and the Country Club of Birmingham (Alabama). He has remodeled many classic layouts, including those of architects A.W. Tillinghast, Allister Mackenzie, Seth Raynor, Charles Blair MacDonald and numerous Donald Ross designs.
Jan began her design career with Tom Fazio, ASGCA, where she held a senior position in golf course design, construction and project management for more than 20 years. Her experience as a registered Landscape Architect, Certified Arborist and former assistant superintendent, provide her with a unique outlook on the playability, strategy, ecology, economics and aesthetics of golf courses.
An alumnus of the University of Georgia, Brian Conley is General Manager and Director of Golf at Bobby Jones Golf Course. Throughout his more than 20 years in the golf and club business industry, Conley has played an integral role at some of Georgia’s most prestigious golf clubs. He is a Class “A” PGA Member and a past “Professional of the Year” by the North Georgia Chapter PGA.
In 1992, after apprenticing under two former ASGCA Presidents, Richard Mandell started a golf architecture partnership with three civil engineers. In 1999, that company emerged as Richard Mandell Golf Architecture, Pinehurst, N.C. Since then, he has worked on more than 60 golf course projects, as large as a new 27-hole facility to a complete renovation of a 54-hole facility. His work can be found in 13 states and China.